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Cans Recycled: The Visual Power of Invisible Things

Cans Recycled. Image used with kind permission of Jostein Skeidsvoll

This weekend I visited Lilla Galleriet in Umeå, where photographer Jostein Skeidsvoll opened his exhibit on “Cans Recycled: The Visual Power of Invisible Things”. I saw the advertisement in the newspaper and was intrigued by his description of how he was suddenly captured by the hidden beauty of a crushed beverage can. He had spent the last year taking pictures of crushed empty cans that he had found as litter. I met Jostein at the gallery and it turned out that he was a fellow Norwegian! So we had a long and interesting conversation in Norwegian about beverage container recycling, garbage as art, and on being a Norwegian in Sweden. I bought a print of the picture above – the colors are much more vibrant in the real print. I liked the colors and composition of this particular picture, and also that it was the only one of his pictures where you could see the “Pant” or deposit symbol, indicating that if the can’s original consumer had returned it in a reverse vending machine, he or she would have gotten a 50 öre deposit back and the can would have been recycled to get new life, most likely as a new can. But instead, the can became trash until Jostein saw its beauty and turned it into art. There are many ways to appreciate trash!


So, what do you think ?